Recent Press & Seaton Sightings!

Who is Seaton?

Seaton is designed by Jill Roberts who has extensive experience in the fashion business as both a buyer and a boutique owner (Her namesake stores are located in Beverly Hills and Santa Monica.) Recently, Sarah Emanuel joined Seaton as a partner. Sarah has been an admirer and believer of Seaton since its inception. Both women share similar lifestyles, each raising three sons in Southern California. Seaton is a testament to their love of the outdoors, and their neverending search to find the perfect beach.

This pursuit that has led them to exotic locations around the world is ever-inspiring Seaton’s designs. Seaton’s fashion philosophy is one that blends Jill and Sarah’s comfortable, easy sun-faded style with simple, European chic resulting in a collection that offers the best of many fashion worlds and can be worn on the beach or bustling city street. Each season they choose another dreamy location-be it St. Tropez, Bali, Carmel, or Malibu to inspire the collections palette, prints, and overall aesthetic. Seaton is available at top retailers nationwide including Bergdorf Goodman, Calypso, Jill Roberts, and Bloomingdales and others. Celebrity fans include Jennifer Aniston, Kate Hudson, Reese Witherspoon, Cameron Diaz, Jessica Alba, Zoe Saldana, Claudia Schiffer and many more.